The area of the music business known as music licensing has been the real cash cow of the music industry for years. Today, there is a movement toward new online music licensing models that differ significantly from the traditional corporate model. At Muserk, we are taking online production music to a new level by giving content creators access to amazing soundtrack music at affordable prices, and yes, it’s totally legal to use, everywhere! And yes, the music is absolutely amazing! We are hyper focused on pioneering the industry for micro-licensing (more on micro-licensing in future posts).
Typically, in any given hour of television, there could be as many as one hundred licensed tracks of music. Additionally, more than 300 hours of video are uploaded to YouTube every minute. The number of content creators who need royalty free music is enormous. There is an astonishing amount of opportunity in this market. The production music business may not be as sexy as the streaming music industry, but it’s proving to be highly profitable.
In just the last two years, we are seeing music licensing companies acquired on the open market for prices that rival most tech companies. When is the last time you heard anything about labels or streaming music companies showing record-breaking profits or getting acquired for millions? Content creators are desperate for great, affordable music that’s legal to use without boundaries. Let’s give them what they want.
Paul Goldman is CEO and Founder of Muserk.com, the most sophisticated music-licensing platform in the world.