Who doesn’t want to come up in the first page of YouTube search results? But how does YouTube decide which videos to serve up in a search, and in what order?
Is it views? Is it likes? Is it the number of comments?
Nope, nope, and nope.
It all boils down to one thing: watch time. This is the total amount of time that YouTube users have viewed your video. If you have a deceiving thumbnail, and someone clicks your video, and clicks off of it after a second or two, your watch time will be low, and YouTube will rank your video as lower in the search results.
YouTube USED to reward videos with the most views, but this was easily manipulated (with the aforementioned deceiving thumbnails). It was child’s play to add a fake thumbnail to a video – which lowered the quality of the search results. As a result, a video might have thousands of views, but that did not reflect an engaged and entertained viewership.
So no, buying views, likes, and comments is not going to get you ranked higher. An engaged viewership that loves your videos will! Want to know how? Check out Part 2!